We at GoodStory are thrilled to see our very own Jenniffer Alvarenga featured in this week’s Tune Up Your Warrior episode. It’s a chance to hear her reflect on what guides her work, her approach to leadership, and the values that shape every decision we make as a team.
Jenniffer has a unique way of seeing the world — one that combines deep empathy with a clear sense of purpose. She brings that same thoughtfulness to GoodStory, showing that success doesn’t have to come at the expense of kindness. Every interaction, every decision, is guided by intention, care, and a desire to create real impact that stands the test of time.
In this weeks episode, Jenniffer touches on how entrepreneurship can stay grounded in values, why warmth and excellence belong together, and the importance of representation, legacy, and purpose-driven growth. Her perspective is a reminder that kindness in business isn’t a weakness — it’s a differentiator.
We’re proud to share this conversation and hope it inspires you to approach your work, your leadership, and your own story with intention and heart.
